Today one of my Xerox colleagues shared a fantastic article written by guest blogger Lisa Rawa, President of Marketing for Printing Industries of America.

Ms. Rawa discusses the value of print, and it’s importance in light of all the recent false claims made by industry giants such as Google and Toshiba, stating that print is not socially responsible or environmentally friendly (Google’s ‘Go Paperless in 2013’ and Toshiba’s ‘National No Print Day’). Printing Industries of America created the ‘Value of Print’ campaign as a response to false claims about print’s negative impact on the environment and the loss of its effectiveness.

Interesting facts from the campaign:

• Printing is the only medium with a one-time carbon footprint, as all other media require energy every time they are viewed
• 67% of online searches are driven by offline messages, with 39% of shoppers making a purchase
• 76% of small businesses state that their ideal marketing mix is a combination of print and digital communications

Creative agency Martino Flynn, which developed our “Day in the Life” series of videos in support of our recent ConnectKey launch, shares some insight into what made the project fun and rewarding for all involved.

Visit the Xerox ConnectKey site to learn more about the ways in which our groundbreaking technology delivers unparalleled advantages for any business looking for true simplicity.

Today, in our fifth and final installment of the Xerox ConnectKey video series, we’re highlighting the unparalleled workflow efficiencies unlocked by the groundbreaking lineup of ConnectKey MFPs.

“Xerox ConnectKey: Something for Everyone,” is a humorous dramatization of several real-world office scenarios in which staff members’ tasks are dramatically simplified by a host of innovative features and capabilities.

The brightly illuminated color touch screen provides easy access to a wealth of workflow-optimizing capabilities. Onboard scanning solutions come standard, and require no extra software or middleware: Single Touch Scan; on-box Optical Character Recognition with searchable PDF creation; secure PDF; print from and scan to USB device; Scan to Email, Mailbox, and Network.

The business world is complex enough – your business processes don’t have to be. We give you the tools and technologies that make it possible to automate common office workflows, to turn challenges into routine tasks, and to greatly simplify the ways in which you share business-critical information.

I encourage you to watch the video and then visit our Xerox ConnectKey site to learn more.

Today, in our fourth installment of the Xerox ConnectKey video series, we’re highlighting the cost savings enabled by the technology’s multifaceted user permissions controls.

“Xerox ConnectKey: Set For Success,” is a humorous dramatization of several real-world scenarios in which an office staff’s somewhat irresponsible and at times wasteful printing behaviors are altered by ConnectKey’s advanced permissions capabilities.

Whether it’s out-of-the-box default settings like two-sided printing, our innovative Earth Smart

feature, or the built-in technology that avoids a second pass of the print engine if only one page  was sent, our new technology helps you control who prints what, when and how.

With Xerox, you can gain an important competitive advantage with innovative tools that help you save time, control costs, simplify the way you manage printing in your office, and get a significant return on your investment.

I encourage you to watch the video and then visit our Xerox ConnectKey site to learn more.

As a follow-up to Larry Kovnat’s previous Business of Work blog post, “New Year, New IT Security Threats,” I’d like to share some interesting information about another workplace trend that’s proving to be a challenge for enterprise IT departments.

Bring Your Own Device, or BYOD as it’s known, is a logical evolutionary step in the ‘consumerization of IT’ process, which we’ve seen gain substantial momentum since the PC revolution of the mid-to-late 1990s allowed companies to begin providing desktop workstations for their employees.

According to a recent ZDNet article, “Consumerization of IT, BYOD and mobile device management,” the percentage of enterprises that support BYOD increased from 72 to 76 percent between 2011 and 2012.

But what are those companies doing to ensure data security?

Courtesy of Good Technology’s 2012 BYOD report

As stated in the ZDNet piece, “Consumerization of IT is not going away, so enterprise IT managers cannot simply bury their heads in the sand. The challenge is to accommodate the ‘work anywhere, anytime’ productivity and user satisfaction benefits that consumerization and BYOD can bring, while retaining enough control to keep company data secure and compliance requirements satisfied.”

I encourage you to read the entire article, and keep checking the Business of Work blog for future posts on the ways in which Xerox helps enterprise customers evolve in tandem with the latest workplace technology trends and developments while ensuring complete data integrity.